The Terrace, after 60 years of iconic charm, is transforming into a unique destination capable of offering its guests an immersive experience into the brand’s history and identity
A total of 1,100 sqm to explore: five event rooms, three levels, a rooftop bar. An immersive journey of transparencies, interactive walls, and optical illusions that tease the senses and spark curiosity - a true treasure hunt.
The guiding concept is the cinematic viewfinder, through which the director chooses the best perspective. A unique point of view that contains multiple layers—just like the new Martini space. It is a journey designed to explore the world of the brand. Numerous mirrors, transparencies, and reflections offer unexpected perspectives, enhancing both the lighting and the surrounding panorama. The contemporary design of the space meets the brand’s heritage, evoked through portraits of the personalities who frequented the location in the 1960s. A setting coloured by the warm hues of sunset - the key moment in which to experience the terrace while admiring the marble spires of the Duomo.
