Baldinini flagship store
Based on the concept titled Fil Rouge, the project unfolds around three design drivers—freedom, comfort, and detail—inspired by the values of the Baldinini brand.
Not just a simple store, but a truly experiential place where an unexpected detail enhances the experience. A dynamic and flexible space that unites the heritage of the past and the contemporaneity of the revitalized brand in a single thread.
Year:
2023Architects:
Il PrismaTypology:
High/end ExperiencePhoto:
Vito CorvasceLocation:
Milano, ItalyBaldini in Milan: A Place to Be
The designers imagined the space as a red thread, both metaphorically and literally, connecting the brand's past and future. Iconic and distinctive, it moves freely through the space through architectural and furnishing elements, such as the stair railings, the edges of the carpets, and the bases of the armchairs, guiding the customer through the boutique and creating that unexpected detail that enhances the entire experience.
The project aims to create a sense of openness, permeability, and visibility of the store from the outside, thanks in part to the LED screens in the window, segmented across three levels to create a dynamic and transparent digital scenography. At the heart of the boutique, an experiential table housing the cash register allows customers to explore the materials through leather samples.
There are three areas dedicated to trying on products, two on the ground floor and one in the basement. Furnished with mirrors, sofas, and multifunctional seating that transforms into a tray for serving coffee, they welcome customers into a comfortable environment where they feel pampered and completely at ease.
The overall result is a dynamic and flexible boutique, whose neutral and elegant interiors become the foundation for the monogram, a common thread that defines both identity and narrative, connecting all Baldinini products in a single display, illustrating the brand in every detail.
