Baldinini flagship store

Based on the concept entitled Fil Rouge, the project develops around three design drivers — freedom, comfort, detail — inspired by the values of the Baldinini brand.

More than a simple store: the new Baldinini flagship in Milan is an experiential place where an unexpected detail enhances the visit. A dynamic and flexible space that unites the brand’s heritage and the contemporaneity of the renewed identity in a single thread,




Il Prisma


High/end Experience


Vito Corvasce


Milan, Italy
Baldini in Milan: A Place to Be

The designers team, overseen by Il Prisma Destination BU, with the contribution of architect Stefania Tognoloni, imagined the space as a common thread, fil rouge, in a metaphorical and literal sense, connecting the brand’s past and future. Iconic and distinctive, it moves freely in the space through certain architectural and furnishing elements — such as the handrail of the stairs, the lines of the carpet edges, the armchairs plinths— while accompanying the visitor to the boutique and creating an unexpected detail that enriches the whole experience.

The project aims to create a sense of openness, permeability and visibility of the store right from the outside, thanks also to the ledwals in shop window, segmented on three levels to create a dynamic and transparent digital scenography. In the heart of the boutique, an experiential table, which hosts the cash desk, gives the customer the opportunity to explore the materials through the collection of leather samples.

There are three areas dedicated to product testing, two on the ground floor and one in the basement. Furnished with mirrors, sofas and multifunctional seats which, if necessary, transform into a tray for serving a coffee, they welcome the customer in a comfortable environment where you can feel pampered and totally at ease.

The overall result is a dynamic and flexible boutique, whose interiors, neutral and elegant, become the basis on which the monogram’s fil rouge is engrafted. It conveys the brand’s identity and story, while linking all Baldinini products in a single showroom to express the brand in its every detail.